The American Dream is different for every person. To some it’s the opportunity to own their own home; to others it’s to work hard, save and live their golden years in comfort; to others it’s the opportunity to start a business and use it to build security and wealth for themselves and their families. So …
Read moreIs the American Dream Dead or Just on Life Support?
How would you rate your customer experience management? If you have a customer experience that satisfies but doesn’t WOW you’re in BIG trouble. Customer experience is defined as the sum of all experiences a customer has with a you and your business over the duration of the business relationship. This means every touch impacts that …
Customer satisfaction and loyalty are key ingredients for every business. If you want to create a legion of satisfied and loyal customers you’ll need to learn what I learned on one of my first sales jobs. As a college student, I spent one summer selling encyclopedias door to door. After a week of training I …
Read moreBuild Customer Satisfaction and Loyalty with Social Motives
Is customer churn draining the energy, profits and brand equity out of your company? If it is then you need to stop the customer churn immediately. Committing your company’s resources to acquiring customers only to see them leave during the next buying cycle is a prescription for failure. Stopping churn requires you to examine you …
How to retain customers on a regular basis is an important step for increasing sales, profits and customer loyalty. Here are three reasons why. Most (68%) customers stop doing business with a company because of indifference. Existing customers are more profitable long-term than new customers. It costs 5-6 times more to gain new customer than …
How to retain customers when you discover a problem with your product or service is important because it sets the tone for the customer relationship.Even the best products and services occasionally have problems. When they do, you should look upon the situation as an opportunity to earn customer confidence. Why? For two good reasons: Some …
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Learning how to retain customers is essential for surviving in the New Economy. Without customers you have no business so caring for them and nurturing relationships with them seems like an obvious strategy. Think again. Poor customer service is the number one reason customers stop doing business with their current supplier/provider. In fact according to …
Solidifying the customer relationship is essential for sustainable sales, profits and customer loyalty. This means you must manage the relationship through the entire customer experience. From first encounter to a customer becoming a raving fan every customer touch either adds to a positive experience or detracts from it. How you handle each touch determines the …
Read moreThe Secret to Solidifying the Customer Relationship