Welcome to the New Economy!
Phil Faris Associates helps local business owners and professionals elevate their personal brand and become recognized as industry and local market authorities. We give your prospects the reason to select you over the competition using the power of digital media and publishing. This strategy creates a “tipping point” that makes sales and conversions easier and allows you to command higher prices and fees.
Services
When prospects are ready to buy, they compare you to your competitors. Even people who are referred to you, do online research to get educated by comparing offerings and prices. What consumers typically find is a “sea of sameness” with similar looking websites, all offering similar products or services, with little differences. How do your prospects know who to select?
How many clients or patients are you losing every month because you are not giving your prospects a reason to pick you?
That’s what we do. We help you stand out in the sea of sameness by using targeted digital media and publishing strategies. Discover how we can put the spotlight on your business or practice.
Growth Positioning Strategy:
If you’re a business owner or professional who wants to take your business to the next level, you’re in the right place.
If your sales are soft, margins eroding and your sales team is moving in the wrong direction, you’re also in the right place.
When you know how to position your company for growth and can implement business strategy, increasing sales, profits and customer loyalty happens naturally.
How do you know if your company is positioned for business growth or disaster?
The Growth Positioning Strategy (GPS) provides you with a clear and powerful picture of where your company stands against ten key growth factors. Within a few minutes you will be able to pinpoint where you are strong and where you are vulnerable to the competition and market dynamics. Once you’ve identified where your company is currently positioned, you can then develop strategies that elevates your entire organization.
Book Publishing:
Everyone has a unique story. We help you develop yours into a bestselling book, designed to make you the “go to” authority in your field. Prospective clients are drawn to seek you out because you literally “wrote the book” about solving their problem and eliminating their pain.
Our approach has proven to be very successful in a wide range of specialties including medical, dental, legal, fitness, weight loss, insurance, real estate, and charitable organizations. There has yet to be a person that we couldn’t develop a book concept for to position them and their business as an authority.
We are a full service boutique publisher so we can quickly and easily walk you through our process. Starting with developing the concept, to writing, editing, layout, design, publishing and marketing. Most book projects are completed in 60 days or less.
Our proprietary system guarantees best seller status on launch day. Along with our industry associates, we have already turned over 400 professionals into best-selling authors.
Digital Media:
Who is the “go to” authority in your local marketplace? We make sure that it’s you!
We use powerful digital media solutions to help you stand out from your competitors and give your prospects a compelling reason to pick you.
Like it or not, our society has been conditioned to see the news media as a credible source of information. Your prospects place trust in the media, are influenced by media recommendations and give authority to those who appear to be endorsed by the media.
A traditional public relations strategy is passive. It relies on trying to get you noticed by sending press releases to journalists and then hoping to attract their attention. Many professional and business owners settle for less by thinking, “Someday, I’ll be considered as an expert in my industry and then journalists will seek me out.”
Why wait for something that may never happen?
Let us use the power of digital media to get you and your business or practice featured and quoted in a variety of news media right away. Our clients are seen on network TV affiliate sites like ABC, CBS, NBC, Fox, CW. They also appear on newspaper and other news sites and national digital magazines. Getting you featured in media is only the beginning. We show you how to showcase your media appearances on your website, social media and advertising. These strategies solidify the trust of prospects, customers or patients making conversions and retention easier.
Let us use the power of digital media to get you featured and quoted in a variety of news media right away.
Podcasting:
Most businesses have nothing more than their website, some social profiles, and business directory listings when people search for them on Google. They quickly fade into a sea of sameness.
What is lacking is the third-party recommendations that consumers look for when deciding on a purchase. Now, the bigger the purchase, the more they are going to investigate you, your company and your reputation. People don’t want to buy from a shoe store or a plumber, they want to buy from THE shoe store or THE plumber!
What will people find when they look to purchase in your market or category?
Smart business owners know that 50% of the marketing equation is being found. But, the other 50% is getting people to choose you.
So, if you are spending thousands of dollars on SEO and PPC and direct marketing campaigns – you are doing 50% of the work. However, what are people seeing when they find you? Are you working on your positioning as the leader and expert in your niche? Are what people would find on Google going to convince them that you are THE educator and advocate for their success and are willing and able to solve their problem? If not, then you are missing 50% of the equation…the most important, but most overlooked part of the equation. That’s where a podcast interview comes into play.
Podcasts have become the #1 way many successful business professionals are getting their message out at scale to their target audience. Podcasts are one of the best ways you can capture your prospect’s undivided attention. Whether out for a walk with the dog, at the gym or driving to work, there is nothing else you can do but listen.
7 reasons why a podcast interview is best way to leverage your marketing time and effort:
- Unbelievable access to a highly engaged audience. In one 20 to 40-minute interview, with little preparation, you can access hundreds to thousands of highly targeted listeners.
- Positions you as an expert. Guesting on a podcast provides the added benefit of being endorsed by the podcast host as an expert. Additionally, lively interactions with the host will help form a stronger connection with listeners as well as a reputation boost.
- You get to share your expertise and knowledge. You can tell stories about what problems you have solved in the past and how it has helped people achieve the outcome they were looking for. Remember, when people are searching, they are looking for a solution to a pressing problem.
- Promote your business without sounding like a sleezy salesperson. If you are like most business owners and professionals you talk about your business all day long with partners, staff, customers, prospects and other business owners, but rarely will you capture those the essence of those conversations in your marketing messaging. Why? Because marketing is sounds like “marketing!” People don’t want to be sold. But they do like to buy. A business interview conversationally captures the essence of your business and positions you as an expert in your field and demonstrates that you can solve people’s problem.
- High content production value. Most podcasts put a lot of effort into production, including professional sound, editing, creating custom web graphics, and writing a custom show summary page that includes guest bio information, key takeaways, and resource and contact links.
- Expand your digital footprint. Because your interview will be featured on the host’s website, your interview with them will show up when someone does a search for you and your business. The nature of the way podcasts are produced and distributed (audio, web page and often video) makes them much more shareable than typical blog posts – resulting in more likes, shares, tweets, back-links and traffic.
- Quickly generate quality, unique content for re-purposing. A podcast is a digital asset that can be easily transformed into endless content that can help you reach prospects in multiple platforms including social media, flyers and brochures, in store/office literature, blog posts, and more.