8 Reasons for Becoming a Published Author in 2022!

Have you been thinking about becoming a published author to take your business to the next level? Here are eight reasons you should be a published author: 1. Credibility.  Almost over night you become an accredited expert and receive a credibility boost within your industry. 2. Promotional opportunities.  Launching and publishing a book gives you instant opportunities to …

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Stop Customer Churn by Managing Moments of Truth

customer churn

Is customer churn draining the energy, profits and brand equity out of your company? If it is then you need to stop the customer churn immediately. Committing your company’s resources to acquiring customers only to see them leave during the next buying cycle is a prescription for failure. Stopping churn requires you to examine you …

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