Do you want to grow your business? Then deliver a superior customer experience. Customer experience is defined as the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. This means every touch impacts that experience positively or negatively. Your ability to …
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The American Dream is different for every person. To some it’s the opportunity to own their own home; to others it’s to work hard, save and live their golden years in comfort; to others it’s the opportunity to start a business and use it to build security and wealth for themselves and their families. So …
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How would you rate your customer experience management? If you have a customer experience that satisfies but doesn’t WOW you’re in BIG trouble. Customer experience is defined as the sum of all experiences a customer has with a you and your business over the duration of the business relationship. This means every touch impacts that …
Customer satisfaction and loyalty are key ingredients for every business. If you want to create a legion of satisfied and loyal customers you’ll need to learn what I learned on one of my first sales jobs. As a college student, I spent one summer selling encyclopedias door to door. After a week of training I …
Read moreBuild Customer Satisfaction and Loyalty with Social Motives
Is customer churn draining the energy, profits and brand equity out of your company? If it is then you need to stop the customer churn immediately. Committing your company’s resources to acquiring customers only to see them leave during the next buying cycle is a prescription for failure. Stopping churn requires you to examine you …
How to retain customers on a regular basis is an important step for increasing sales, profits and customer loyalty. Here are three reasons why. Most (68%) customers stop doing business with a company because of indifference. Existing customers are more profitable long-term than new customers. It costs 5-6 times more to gain new customer than …
How to retain customers when you discover a problem with your product or service is important because it sets the tone for the customer relationship.Even the best products and services occasionally have problems. When they do, you should look upon the situation as an opportunity to earn customer confidence. Why? For two good reasons: Some …
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Learning how to retain customers is essential for surviving in the New Economy. Without customers you have no business so caring for them and nurturing relationships with them seems like an obvious strategy. Think again. Poor customer service is the number one reason customers stop doing business with their current supplier/provider. In fact according to …
Every successful business must learn how to retain customers when they’re unhappy because your product or service failed their expectations. In business customers complain every day. Whenever an airline flight is canceled, a package lost, a meal served cold, a product delivered without all its parts, or a deadline missed, customers are apt to complain. …
Building customer partnerships is essential for success today. Why? The New Economy demands a new approach to selling and so the world of selling has changed. Relatively simple times have given way to a selling environment influenced by economic, political, technological, and demographic factors. The fact is, if you don’t think beyond your own product …