Is the American Dream Dead or Just on Life Support?

The American Dream is different for every person. To some it’s the opportunity to own their own home; to others it’s to work hard, save and live their golden years in comfort; to others it’s the opportunity to start a business and use it to build security and wealth for themselves and their families. So …

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The New Global Economy Update

Now is a good time to take a quick look at the new global economy. The first quarter is behind us and trends are beginning to take shape. This update on the new global economy is designed to give business leaders a heads up on factors that can have a direct and indirect impact on …

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Customer Experience Management in the New Economy

How would you rate your customer experience management? If you have a customer experience that satisfies but doesn’t WOW you’re in BIG trouble. Customer experience is defined as the sum of all experiences a customer has with a you and your business over the duration of the business relationship. This means every touch impacts that …

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Build Customer Satisfaction and Loyalty with Social Motives

customer satisfaction amd loyalty

Customer satisfaction and loyalty are key ingredients for every business. If you want to create a legion of satisfied and loyal customers you’ll need to learn what I learned on one of my first sales jobs.  As a college stu­dent, I spent one summer selling encyclope­dias door to door. After a week of training I …

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Business Growth Strategies That Can Ruin Your Company

business growth strategies

Business owners, CEOs and presidents are always looking for business growth strategies. The key to success is to grow,grow grow! In the old economy mistakes made while growing were more forgiving so even poor business growth strategies often were  rewarded. However, things are different in the New Economy. A poorly designed or poorly executed growth …

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How to Retain Customers on a Regular Basis

how to retain customers

How to retain customers on a regular basis is an important step for increasing sales, profits and customer loyalty. Here are three reasons why. Most (68%) customers stop doing business with a company because of indifference. Existing customers are more profitable long-term than new customers. It costs 5-6 times more to gain new customer than …

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How to Retain Customers When You Discover a Problem

how to retain customers

How to retain customers when you discover a problem with your product or service is important because it sets the tone for the customer relationship.Even the best products and services occasion­ally have prob­lems. When they do, you should look upon the situation as an opportu­nity to earn customer confidence. Why? For two good rea­sons: Some …

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How to Retain Customers in the New Economy

how to retain customers

Learning how to retain customers is essential for surviving in the New Economy. Without customers you have no business so caring for them and nurturing relationships with them seems like an obvious strategy. Think again. Poor customer service is the number one reason customers stop doing business with their current supplier/provider. In fact according to …

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How to Retain Customers When They Complain

how to retain customers

Every successful business must learn how to retain customers when they’re unhappy because your product or service failed their expectations. In business customers complain every day. Whenever an airline flight is canceled, a package lost, a meal served cold, a product delivered without all its parts, or a deadline missed, customers are apt to complain. …

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Corporate Culture and Leadership: Lessons Learned from Goldman Sachs

leadership and culture

The corporate culture and leadership at Goldman Sachs was put into an unflattering light by one of it’s own executives. Greg Smith retired from the his position at the financial services company where he was executive director and head of the firm’s equity derivatives business in Europe. His parting gift to the firm was a …

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