Is customer churn draining the energy, profits and brand equity out of your company? If it is then you need to stop the customer churn immediately. Committing your company’s resources to acquiring customers only to see them leave during the next buying cycle is a prescription for failure. Stopping churn requires you to examine you …
How to retain customers on a regular basis is an important step for increasing sales, profits and customer loyalty. Here are three reasons why. Most (68%) customers stop doing business with a company because of indifference. Existing customers are more profitable long-term than new customers. It costs 5-6 times more to gain new customer than …
Building customer partnerships is essential for success today. Why? The New Economy demands a new approach to selling and so the world of selling has changed. Relatively simple times have given way to a selling environment influenced by economic, political, technological, and demographic factors. The fact is, if you don’t think beyond your own product …
In today’s demanding marketplace sales managers must have strategies for increasing sales and developing people. Besides enhancing relationships with customers making calls is the best opportunity to do both. This article outlines strategies for making three different sales calls that will drive sales and develop your people. They are: • Training • Joint • Coaching Each has …
Read moreSales Management Strategies: Making Sales Calls with Your Reps
Solidifying the customer relationship is essential for sustainable sales, profits and customer loyalty. This means you must manage the relationship through the entire customer experience. From first encounter to a customer becoming a raving fan every customer touch either adds to a positive experience or detracts from it. How you handle each touch determines the …
Read moreThe Secret to Solidifying the Customer Relationship