Local businesses are the lifeblood of our society, but there is a lot of competition and a high percentage fail. The main reason they fail is because they don’t position themselves properly in their market and start to compete on price with everyone else.
Authority Marketing Strategies can help build the Foundation for business success by positioning YOU as the Authority in your market and give you the stable platform to grow and scale your business for maximum sales and profits.
There is one underlying component that almost ALL small businesses lack when considering marketing for their company. That is the need to pre-frame all your marketing with a clear and unmistakable position of Authority to your target market.
If you find yourself competing on price with others in your industry, struggling to get top quality customers, clients or patients, or envious of your competitor who has less skill and knowledge than you, but has way more success, then you have a problem with your POSITIONING.
All decision regarding your business and marketing should be done considering your desired position in your marketplace.
Every email, video, sales letter, direct mail piece, PPC ad etc. should cement that position of authority to your potential customer and clients.
Gaining that position of authority is the single biggest and fastest way to increase your business profit and long term success.
Once you have authority in your market, it is yours to control. It is not something that you lose once it is established (unless you can’t follow through on your promises and deliver a sub-par service).
You will no longer be cold calling and hunting for clients. The BEST clients are going to be coming to you because you have established yourself as the “go to guy” for your service.
The great thing about becoming the authority is there is far less resistance to price. That means people are not going to want to negotiate with you and get a “deal”. The are going to be HAPPY to pay you more than anyone else in your industry is charging just because of your positioning as the best and the educator and advocate for their success.
Two of the top direct marketers agree that positioning is the premier thing that is driving small business success:
“The simple truth is, if y
ou aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.” Dan Kennedy, The Godfather of Marketing.
“Positioning, most importantly positioning yourself as an authority, is the single most important thing you can do increase your perceived value to the market place.” Frank Kern, Highest Paid Internet Marketing Consultant in the World.