Customer Experience Management in the New Economy

How would you rate your customer experience management? If you have a customer experience that satisfies but doesn’t WOW you’re in BIG trouble. Customer experience is defined as the sum of all experiences a customer has with a you and your business over the duration of the business relationship. This means every touch impacts that …

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Build Customer Satisfaction and Loyalty with Social Motives

customer satisfaction amd loyalty

Customer satisfaction and loyalty are key ingredients for every business. If you want to create a legion of satisfied and loyal customers you’ll need to learn what I learned on one of my first sales jobs.  As a college stu­dent, I spent one summer selling encyclope­dias door to door. After a week of training I …

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How to Retain Customers on a Regular Basis

how to retain customers

How to retain customers on a regular basis is an important step for increasing sales, profits and customer loyalty. Here are three reasons why. Most (68%) customers stop doing business with a company because of indifference. Existing customers are more profitable long-term than new customers. It costs 5-6 times more to gain new customer than …

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How to Retain Customers When You Discover a Problem

how to retain customers

How to retain customers when you discover a problem with your product or service is important because it sets the tone for the customer relationship.Even the best products and services occasion­ally have prob­lems. When they do, you should look upon the situation as an opportu­nity to earn customer confidence. Why? For two good rea­sons: Some …

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How to Retain Customers in the New Economy

how to retain customers

Learning how to retain customers is essential for surviving in the New Economy. Without customers you have no business so caring for them and nurturing relationships with them seems like an obvious strategy. Think again. Poor customer service is the number one reason customers stop doing business with their current supplier/provider. In fact according to …

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How to Retain Customers When They Complain

how to retain customers

Every successful business must learn how to retain customers when they’re unhappy because your product or service failed their expectations. In business customers complain every day. Whenever an airline flight is canceled, a package lost, a meal served cold, a product delivered without all its parts, or a deadline missed, customers are apt to complain. …

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Building Customer Partnerships in the New Economy

Building Customer Partnerships

Building customer partnerships is essential for success today. Why? The New Economy demands a new approach to selling and so the world of selling has changed. Rela­tively simple times have given way to a selling environment influenced by eco­nomic, political, technological, and demo­graphic factors. The fact is, if you don’t think beyond your own product …

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How to Avoid the Four Biggest Sales Negotiating Traps

sales negotiating

Improving your sales negotiating effectiveness may be the answer to increasing sales, profits and your income. Al­though there are no “silver bullets” for negotiation suc­cess, there are predictable mistakes that sabotage negotiation success. Knowing these mistakes in ad­vance and taking the action that top performing salespeople do to avoid them, can go a long way …

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Creative Risk Taking Strategies for Sales Success

creative risk taking strategies

Because today’s marketplace offers an abundance of the unknown, it’s important to develop creative risk taking strategies. This means you must become a creative risk taker and learn to “play to win” not “play not to lose”. Although Creative Risk Takers play to win, they know that success is never permanent and failure never fatal.  …

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Before Cutting Your Price Try These Negotiation Tactics

negotiation tactics

Here are some key negotiation tactics that you should use before you cut your price. In today’s New Economy businesses and consumers are looking for the best deal. They are bombarded in the media with sales, specials, promotions and coupons. This usually means you will be facing a buyer who has done homework and will …

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